Download the CHEAT SHEET

After trying out Ontraport, ActiveCampaign, Mailchimp, Mailerlite, Campaign Monitor, SendGrid and Convertkit…

I settled on Drip

but I missed the Drag + Drop Email Builder which Drip lacks.

Here’s my solution

on how to have pretty HTML emails but still utilize the power of Drip.

WHY NOT JUST USE MAILCHIMP INSTEAD OF DRIP: Drip is much more powerful + easier to segment your list than Mailchimp. Drip has more advanced automations, workflows, rules, behaviors and segmentation.

OTHER DRIP PROS Tons of integration, great customer support with screenshots on how to fix problems and they’ll create a FREE 5-day email course for you. Yep, FREE!

DRIP CONS No Drag + Drop HTML email builder but this video provides the solution!

This is an affiliate link but I 100% support and recommend Drip because it’s what I use for all of my sites + my clients sites.


Hi everyone. I’m Lisa, and today I wanted to show you how to important an HTML email from MailChimp, into Drip. Now those are the two email service providers that I recommend, and I really like. This is, MailChimp has really pretty layouts, and a very nice drag and drop editor. There are other ones, such as Campaign Monitor, MailerLite, and others that have really beautiful drag and drop email campaigns as well. But they’re just not as powerful as Drip in terms of segmentation, and automation, and workflows, and rules, and things like that, for when you want to get a little more advanced with your marketing list.

I’m just going to show you today, how to import the HTML from MailChimp into Drip. Now there are other HTML email editors out there, that you can import into, but I find them very difficult to use. I find MailChimp to be the easiest. The first thing you’re going to want to do as step one, is you need a list, a test list I call it, that just has one subscriber in it, which is probably just yourself. I have a test list here with one subscriber, and it’s me.

Then I go over, and I create a campaign. It’s pretty easy. We’re just going to call this test campaign for Drip demo. Campaign type, you’ll just choose regular. Now, this is where you choose the list where you send it to. I’m going to send it to my test list. I’m going to select next over here. Then I’m not going to worry about any of this, because quite honestly, it doesn’t matter. You’re going to import the HTML into Drip, so you’re just going to say next.

Then I can pick out a template. Now I can go ahead and pick one of these layouts. Or I can pick a theme. I can edit it, and I can do some drag and drop. But I’m going to assume you know how to do a drag and drop email editor. I’m simply going to pick one of my templates that I already have designed. I’ll hit next here at the bottom. This looks good enough to me. I’ll hit next again.

One thing I should mention over here in the design, before we move on, is there are short codes inside of MailChimp. You cannot use those, unless you’re going to replace the HTML with the short codes in Drip, because remember, this email is ultimately being sent out via Drip, not via MailChimp. Here where it says, “Hi, new friend.” You could say, “Hi, Jennifer. Or hi, Susan.” Or whatever that subscriber’s first name is, and use a short code. But if you use the short code in here in your design, it will not translate when it goes to Drip. Drip does not understand MailChimp short codes, and vice versa. That’s why I’ve left mine really generic, to make it very easy. Don’t worry about any of this either, because again, it’s going to be send out from Drip, and not MailChimp.

We’re gonna go ahead, and we’re going to send it. Do you want to send it? Yeah, I want to send it now. All right, our campaign has going out to our one user. Now keep this page open. This is really important, because you’re going to need this URL here at the bottom later on. Instead, you’re going to go over here to the little MailChimp icon. You’re going to right click, and open in a new tab. We’re going to go back to that campaign we just sent out, the test for Drip, by clicking on it. Then I’m going to click over here where it says HTML source. I’ll click once inside here, in this text. I’ll hit CTRL+A to select all. Then CTRL+C to copy this HTML. Now I’m ready to go into Drip and import this template.

Over here in Drip, you are going to go to the settings, over here at the top right. You’re going to select templates. Then you are going to create a new template. We’ll call this test demo template from MailChimp. Now you’ll see at the top, it has changed the name of this template. You’re going to click over here in HTML. You’re going to go all the way to the bottom. Now you cannot delete the footer here. That’s really important, because otherwise this template will not work. It won’t even let you save it inside Drip, because it’s required by law that it sends out the footer information on allowing people to unsubscribe via Drip.

Obviously, our HTML that we pasted, allows you to unsubscribe via MailChimp, but they’re not in our list, so it will not work [inaudible 00:04:40] error message, so we will delete that. We’re going to go over here about, I think it’s line 101 where it says head, body. We’re going to go up here to style. We’re just going to select all of this. We are going to hit the delete button. Then we’re going to do CTRL+V and paste in the text from MailChimp.

All right, so now we need to clean up this text from MailChimp. It’s dropped us down to line 1138, because there was a lot of text. I know if I scroll up that I do not need anything from MailChimp on their footer. Copyright, here where it says star … It has a line, and it says, [inaudible 00:05:18], all of this is short codes for MailChimp. It will not work inside of Drip, so I’m going to select it, and I’m actually just gonna type in here, 2017, Lisa Siefert. That’s done.

Then over here, all of this on the bottom, our mailing address, this short code, we don’t need this, the rewards for MailChimp. So we can delete all of this over to, remember we’re at line 1138. You might want to write that down, if you think you can’t remember it. We’re going to delete it. There’s a blank line there. I’m going to put a couple of more blank lines, so I can remember where I was. There’s a few other things we need to clean up. Remember when I told you earlier to save that one landing page, after you sent out a successful campaign? That’s this page. It says view or share it.

At the very top of your email, it will say, “View this email in a browser.” This is the link for that browser. You are going to go ahead and copy this link, and you’re going to paste it into your Drip email template, so we need to find it first. If you scroll up to the top, there’s a lot of styling. It’s kind of just a hunt and peck, but typically it is right around here at the top, because there’s more formatting. I’ve gone too far, because I have some text in there.

Right here, it’s about line 435. It says archive. You can tell over to the right, it opens it up in a blank page. It says, “View this email in a browser.” Now the only thing you want to delete is where it says, again, the star, the line archive, the line, and the star. That’s what you want to delete. Instead, I’m going to highlight that, hit the delete button. Then I’ll hit CTRL+V, and this is the URL from this page, so that this will now open into the correct page. That’s pretty much all you need to do to ensure that you have imported this correctly, so we’re going to go ahead and hit save template. Now it will say external sized sheets are not supported. You can ignore this. Your external style sheets are actually in here. They’re already embedded inside of here. It will just flag that error message anytime it sees this tag style.

If you click on preview, I can see now, here’s my email from MailChimp. It looks exactly the same. There’s all of my images, and all of my text. Now at the bottom, and this is a little weird, and you should just ignore this, it will say some Latin over here, [foreign language 00:08:25]. You can ignore this. I know at first you’re going to panic and say, “Oh my God, I don’t want my email to say that.” As soon as it says [foreign language 00:08:32], this is just filler for the unsubscribe. You can just ignore that.

If you want to make any other changes, you will have to hunt and peck around until you see that information over here. But just general rule of thumb, you want to make sure your email is pretty much perfect in MailChimp, before you import it over, because remember, any changes you make here, when they click on view this email in a new template … Let’s go ahead and open this. Or not a new template, into a new browser. It’s not going to match if you’ve changed some of the text. You can’t really change this. It will say MailChimp at the bottom, but it’s not really a big deal. I’ve found that my click-thru rate for actually selecting that option to view the email in a browser, is less than half a percent. Yes it’s possible some people will click, but I wouldn’t worry too much about that.

How do you actually send this out as an email? Now that you’ve saved this as a template, you can do a campaign. Or you can do a broadcast with Drip. We’re going to do a broadcast. Let’s say that we want to do a new broadcast email. We’re to say test broadcast. Now here’s the weird part. When you want to find it, when you go to email, you are going to have to click over here on the third option, which is preview. It says, “You are currently using the simple template.” You have to change that. Over here is the drop down list. We can see our demo template from MailChimp. There it is. We’ll say update template, and now your preview is correct. If you want to change this again, you can say this over here. You can say next, and then send out your campaign, but I’m not going to actually send, because I don’t want to send it. It’s just a test for you.

Let me know if you have any questions. I hope that helped. I found this very confusing, and had to go back and forth with tech support a few times, until I could get this up and running. But you can also put this in a campaign as well, same method. You can do a new Drip campaign. Then over here, when you click on emails, and you say, “Start from scratch,” same thing. You’ll see this same scree. You’ll click preview, and you’ll say, “Save all emails for this campaign.”

The only thing that’s a little weird is that once I change all emails for this campaign, every single email I have within this campaign, because sometimes you have a four email campaign, all have this exact same template. So that is an issue. I have another video that will help solve that for you. I’ll leave the link below, but I think this works very well if you just have a one email campaign. Or if you’re sending out a broadcast. All right, thanks, and I will talk to you soon.