This is the essence of what sets one online business apart from another. It is the single most defining factor in determining whether or not someone is going to buy from you. Are they going to click on your image or not?

A picture is worth a 1,000 words… AND THEN SOME

If you take no other part of your business as seriously as this one, then you’re way far ahead of your competition. As I’ve always said, grabbing a random photos or template on Canva or PicMoneky is NOT a branding strategy.

Learning how to create beautiful & consistent branding is what sets apart dabblers from professionals.

If you want people to pay you professional level revenue for your products & services, then you must make a professional level impression upon them when they visit your storefront, see you on social media or receive one of your products.

Don’t think Visual Branding is important?

Let me show you….

Color in Visual Marketing

  • Information can be located 70% faster if it’s in color. (Xerox)
  • Color can improve brand recognition by up to 80%. (Xerox)
  • Color increases readers’ attention spans and recall by 82%. (Xerox) 

rainbow of brands

The Consumer Visual Process

  • Users pay close attention to photos and other images that contain relevant information. (Nielsen Norman) 

  • 65% more people remember a piece information if a visual is paired with. (Brain Rules)

  • 30% of our brains are engaged in the task of processing visual information. (Discover)

  • 67% of consumers consider clear, detailed images to be very important. (MDG)

  • 90% of all human communication is practically non-verbal. (DMP)

OnlineVisual Marketing

  • Articles with visuals get 94% more views than those without. (Jeff Bullas)

  • Using a video on a landing page increase conversions by 86%. (EyeView)

  • 55% content marketers plan to prioritize creating visual content. (CMI)

  • 60% of consumers are more likely to consider a business whose images appear in local search results. (Marketing Tech Blog)

  • 14% increase in pageviews are seen when press releases contain an image. (MDG)

Visual Marketing Effect on Social Media

  • 33) 74% marketers use visual assets in their social media marketing, up from 71%in 2015. (Social Media Examiner)

  • 42% B2C marketers place more importance on visual content than B2B marketers. (Social Media Examiner)

  • Almost 66% of updates on social media are visual content. (QuickSprout)

  • 71% of marketers plan on increasing visual content in 2016. (Social Media Examiner)

  • Visual content is more than 40X more likely to get shared on social media. (Buffer)

  • 63% of social media is made up of images. (QuickSprout)

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Visuals In Social Media Advertising

  • Heineken Light get 54% of audience (35 million people) in just 3 days using video ads on Facebook. (Facebook) 

  • Adore Me saw a 4000% increase in Pinterest-referred revenue after using Promoted Pins to reach new customers. (Bannersnack)

  • Targeted Status Updates on LinkedIn, ADP’s Company Page followers doubled to 85,000.  (LinkedIn)

  • Philadelpia saw an 8pt lift in message association, an 8pt lift in purchase intent and 41% sales uplift with their Instagram Ads. (Bannersnack)Airbnb achieved an engagement rate of over 4% for one of their Promoted Tweets. (Twitter)

  • Images and photos are the most important tactic in optimizing social media posts. (B2B Marketing Mentor)

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook 1.jpg

Visuals On Facebook

  • 93% of the most engaging posts on Facebook are photo posts. (Social Media Examiner)

  • Videos have also achieved 135% more organic reach on Facebook. (SocialMediaToday)

  • In November 2015, Facebook was reporting 8 billion daily video views. (Techcrunch)

  • Facebook says it will be ‘all video’ in 5 years as people abandon text. (CBC)

  • Facebook users are uploading 350 Million new photos daily. (Business Insider)

visual content marketing 2015 stats you should know about 2 638

Visuals On Twitter

  • Tweets with images received 150% more retweets than tweets without images. (Kissmetrics)

  • Tweets using TwitPic Links are 64% more likely to get ReTweeted. (Dan Zarrella)

  • Tweets with images receive 18% more clicks and 89% more favorites. (Kula Partners)


Visuals On Instagram

  • There are more than 95 Million photos shared daily on Instagram. (Instagram)

  • Instagram pictures with faces are more popular than other photos. (GatTech)

  • Instagram posts generate a per-follower engagement rate of 4.21%. (SproutSocial)

  • There are now over 500,000 advertisers on Instagram, of which 75% are outside of the US. (Instagram)

  • Over 600 million people are using the app every day. (Instagram)

  • Instagram has the highest level of brand engagement – 4.21%. (Sprout Social)

The Art and Science of Pinterest Visual Marketing 1

Visuals On Pinterest

Want To Create Stunning Visuals?

  • You don’t need to be a graphic designer to create Beautiful Blog Images but you do need to understand the foundational concepts behind what sets apart good design from bad.


Never Stare At A Blank Page Again…

You will be given pre-made design templates to work with.

FREE Course: Beautiful Branding