Graphics 01 Etsy Big Banner Editable Photoshop File Option 1 copy

Need a Logo + Brochure/New Client Intake Form to get started?

Introducing…The Calligraphy Branding Kit

01 Logo 1

What if starting your own calligraphy services business online

was as easy as

“Click – Download – Happily Welcome New Customers?” 


Self Confidence Planner

Regular Price $247

Use Discount Code: SAVE200

Expires at 11:59pm on Monday 2/28

Self Confidence Planner Logo

You’ve got an eye for beautiful things and a desire in your heart to make money doing what you love. You’re just not sure how to get this shiny dream of yours off the ground yet. 


Beautiful flourishes that give your letters that little extra flair? Check. 


Passion for metallic foils, white ink on eggshell buttery soft envelopes? Check check. 


Straight obsession for pretty paper, gorgeous wall art, bounce lettering and stylish letters? Oh yeah! 

03 Wide Mockup multiple images 1

Introducing The Calligraphy Branding Kit

What Will This Pop Up Shop Give You:

  • INSTANT ONLINE PLANNER SHOP Yes, you could enroll in a super long course on how to create a wedding planner, how to market your planner, hire someone to create a matching Etsy banner, how to create marketing banners for social media graphics, etc. or you can simply buy the Kickstarter Package and be done
  • LESS FRUSTRATION Need to figure out how to use Adobe InDesign, create a layout, build a logo, define your hex codes and select font pairings? Ummm, not you! It’s all done for you
  • MORE TIME You can stop wasting time figuring out how to both build a planner and create a Planner Shop while still building a social media platform. Because now, it’s all done for you
  • SAVE MONEY Good-bye Custom Graphic Design starting at $1,500 (that’s my rate but others are comparable or higher) – this is the beautiful custom-designed planner you would’ve paid a fortune for anyway
  • SALES If you can’t produce a planner, you can’t sell a planner. This is your super easy-peasy solution to start getting sales now
  • MORE FREEDOM Having Planner Designs already ready to go allows you make your own hours and work from wherever

01 | Branding Guide

Digital Download PDF

02 | Editable InDesign Files

Original source file you can customize

03 | Font Information

Perfectly paired fonts

01 Purple Color Swatches
38 magazine open
26 Typography 1

It’s an entire New Client Brochure + Welcome Guide | List of Services + Intake Form

I’ve done all the design and branding work for you – you get access to the complete digital download PDF that you can share with your prospective + current clients

Downloads Ready to send as-is PDF

Customize anything you want

This is an AMAZING deal – you get the entire Adobe InDesign source file so you can edit it yourself. 

Downloads include 2 InDesign Files You get both the IDML for older version of InDesign and the most recent INDD version.

Font pairings

Not sure what a serif vs sans serif vs script font are? No problem, you don’t need to! I’ve picked the prettiest font pairings out for you and put them in this planner. 

Fonts: I use a ton of different fonts to make this the best branding guide ever. You’ll get the entire list plus buy links on where to find them. I am not a font reseller so I am unable to provide the actual fonts but will direct you to where to find them.

04 | JPEGs

Create your own mockups + graphics

05 | Graphics Pack

You get it all: Logos, social media posts, quotes, etc.

06 | Logos + Mood Board

Your Mini-Branding Guide

16 JPEGs for sales page 1
07 iPhone social media 1
02 Mood Board for calligraphy

Make your own Mockups

I’ve included a JPEG of every page inside the branding guide. You can take them and create mockups with software like Place It that does it for you or you can even paste the pages into Canva, MS Word or any other document that allows you to input images and use them there. Note: You can only edit the information on the pages in InDesign but you can always place text or image boxes on top of information you want to change or copy over.

Downloads: Get all 20 pages as individual JPEGs

6Your Social Media Manager

Not sure what to post on Instagram? No problem, I created 3 different quotes for you. Wondering how to size the big banner header on Etsy? Same thing – I’ve done it for you!

Downloads Get over 12 images done for you

Here’s everything in your Graphics Pack
  • 01 Etsy Big Banner (get 2 options!)
  • 02 Facebook Cover Art
  • 03 Facebook Post #1
  • 04 Facebook Post #2
  • 05 Instagram Post #1
  • 06 Instagram Post #2
  • 07 Instagram Post #3
  • 08 Instagram Story Post #1
  • 09 Instagram Story Post #2
  • 10 Instagram Story Post #3
  • 11 Twitter Header
  • 12 Pinterest Pin

Make Your Own Logo

Not feeling the Eggplant and Silver colors? Then change them yourself using Adobe Photoshop. I’ve provided the original Logo Source file in Adobe Photoshop that you can edit. Want to change the words “Pointed Pen” or add a tagline, then you have full ability and access to the original template to do so. Don’t like the logomark around the logo typeface? Not a problem – just delete that layer from Photoshop.

Download Editable Adobe Photoshop file

GIF of social media graphics compressed


Because I really want you to succeed – I threw in even more goodies!


Etsy Launch Checklist


50 Blog Post Ideas for Your Calligraphy Biz


Etsy SEO Mastery + Planner Keyword Optimization

Bonus 01 Etsy Launch Guide
01 Bonus Blog Post ideas iPad calligraphy
Mockup iMac webinarpsd

Get the One-Page checklist

Shot .+ straight to the point. This isn’t a 20-week course on how to start your Etsy Shop. I want you to turn on monetization today!

Download Etsy Checklist PDF

Get the One-Page checklist

Shot .+ straight to the point. This isn’t a 20-week course on how to start your Etsy Shop. I want you to turn on monetization today!

Download Etsy Checklist PDF

Never have writer’s block again

I know, it’s hard coming up with new ideas. Well, I’ve done the work for you. I put together my list of the Top 50 Blog Post Ideas you can write about that will help promote your Calligraphy Business, yourself and your brand.

Download 50 Calligraphy Blog Post Ideas PDF

Get Planner SEO Keywords

Not sure what keywords or longtail keywords to use to attract your ideal client? No problem – I did the work for you using SemRush.

Downloads Lecture Slide Deck (I teach using slides so you have notes to refer back to later) and Webinar Recording


Etsy Shop + Listing Setup


Tutorial: Connecting Google Analytics + Etsy


Etsy Customer Service Swipe File

Etsy SEO and Google Analytics copy
resources swipe file1 copy

Etsy Shop + Listing Tutorial

Quick 10-minute video tutorial to walk you through how to setup your first Etsy Shop + create your first listing!

VIDEO Walk-through Tutorial

Track your Shop Traffic

Did you know that you can connect Google Analytics and your Etsy Shop? In less than 3 minutes, I’ll show you how. Easy-peasy.

VIDEO Tutorial on how to create Google Analytics and then connect it to your Etsy Shop

Not sure what to say + how? I’ve got you covered!

There are so many great opportunities to connect with your customers via the Etsy Autoresponders. These swipe files are specific to Calligraphy Service Providers + will help you to be both courteous and help while still remaining professional, no matter what the question.

Download Over 10+ message responses to the most frequently asked questions of calligraphers


Luxe Texture Instagram Highlight Covers

06 Bonus IG Highlights Promo Calligraphy

Matching Instagram Highlight Covers

Advertise your Calligraphy Services with different story highlights reflecting your luxe style

Download 14 Instagram Cover Highlights


4 Additional Beautiful Cover Options

11 New Covers Collage A

Get ALL Four (4) Alternate Cover Options

Maybe the original purple brush and paint motif cover isn’t your favorite shade of violet or your ideal client is really more of a rose gold type of person or you simply like one of the other logos better and want to swap out the original with any of these 9 options – even the logos are slightly different!

Download 5 JPEGS of all 5 cover options: 1) Purple and Brush Paint Motif  2) Purple Stamps 3) Purple and Gold Dust Waves 4) Purple Stamps and Branches 5) White and Gold Desk Flatlay AND you get the 5 matching Instagram Posts to market each (see below)


Get an Instagram Post of all 5 Brochure Mockup Covers as IG Posts – Square images

IG Covers GIF


Wedding Envelope Guides

Envelopes with play button

Take A Tour: What’s Inside

Get Wedding Envelope Guides

The Most common envelope sizes A7, A6 and Square are included with guide lines and practice sheets, along with a blank guide for your light board

Download includes 1) 4- page PDF of practice guide sheets and 2) Video Tutorial on how to use them 


Host your own Calligraphy Class with these 55 degree Calligraphy Blank Sheets – never have to worry again about trying to find an uncopyrighted version of blank callligraphy sheets. Now you have your own! And they’re color coded with all the ascenders and base lines and header lines.

39 Calligraphy Practice Sheets

Blank Calligraphy Sheets with Labels + Color Coded

Sometimes the hardest part about getting started is finding some unbranded blank calligraphy sheets to give to your students.

Download includes 1) PDF of practice guide sheets and 2) JPEG of guide sheet for Procreate 3) PDF of Practice Workbook with basic strokes, lower and uppercase and 4) JPEGs of each page for Procreate

Take A Tour: What’s Inside


Need some help getting started with Honeybook? No problem – I got you covered with this HoneyBook Quick Start Guide + Mini-Course

43 HoneyBook Promo

HoneyBook Mini-Course

Find HoneyBook confusing and a little overwhelming? Me, too! It tooke me a long time to get it configured correctly and set up my templates, workflows and automations. And now I can show you how I did it!

I also created a Workbook for you and re-sized the Pointed Pen logos to fit perfectly into Honeybook so no need to re-size any graphics!

Download includes 1) PDF of HoneyBook Quick Start Guide and 2) HoneyBook Sized Graphics 3) Mini-Course of 12 lessons to get you up and running with HoneyBook today!

Take A Tour: What’s Inside

Regular Price $247

Use Discount Code: SAVE200

Expires at 11:59pm on Monday 2/28

Take A Tour: What’s Inside


sWhat if I’m not a designer?

That’s the point, silly! You don’t need to learn how to design a single thing – I’ve done it all for you. And if you feel like editing and customizing the brochure or your logo, then you have the source files to do so but you don’t have to. Everything is ready to go out of the box. You’re going to love it!.

What design programs do I need to know?

None at all! Everything is already saved as a PDF or JPEG for you. The source files were included if you or your designer want to make edits. And for the source files, you can easily edit those in Adobe InDesign for the Brochure file and Adobe Photoshop for the logo design.

Do I have to purchase any design programs?

Only if you want to edit the source files. But otherwise, you do not need anything to use these files as is.

What if I need help from a pro?

I’m no longer taking on design clients at this time but recommend my friend Chelsey

Do you share all of your vendor names & contact information for printing?

This is meant to be a digital download so you can definitely get these printed. However, all of my printer vendors and supply list are currently an exclusive bonus content in the Planner Academy if you’d like to purchase that instead.

Can I use this template in my own assets?

For sure, that’s what this package is all about. That’s what the brochure templates are there for. But they must be distributed as PDFs or in physical format. The only thing that you cannot do is sell or share this template as InDesign files to clients, customers or on design platforms like Creative Market. The purpose of the InDesign template is to help you to customize, edit faster and start selling your calligraphy services right away.

When do I get access to the Calligraphy Branding Kit

You will receive an email immediately after your purchase, which will include a link to access the Pretty Fabulous Design Podia platform, with all of the downloads, including source files and bonuses available immediately.

What if I hate it – can I get a refund?

No. You can’t love the Calligraphy Branding Kit without getting instant access to all of the downloads, all of the source files, the bonuses, the checklist, the mood board, etc. so for that reason, I don’t have payment plans and I’m not able to offer refunds due to the digital nature of the content. I want to share everything with you right away, right now.

Do you love the idea of having your own calligraphy business services on any platform at any time – right this minute! Then you won’t hate this Calligraphy Branding Kit. Seriously – this package rocks! It has more in it than I’ve offered in any package before! I can’t even image why you’d be unhappy for even a second. But definitely email me with your questions PRIOR to purchasing. 

What happens after I purchase?

  1. You’ll promptly receive an email where you can access all your downloads + templates and get started right away!
  2. The downloads you receive will include everything listed
  3. You will get instant access to all Bonus Materials

hello im lisa

Hello, there – I’m Lisa, the only self-declared Planner Designer in the world and the #Girlboss behind Pretty Fabulous Designs, where I teach creatives how to create & sell beautiful digital downloads using Adobe InDesign. I’m 100% self-taught so don’t look for some days of yore story about how I’ve been designing with crayolas since I was 5 because I haven’t. I have an MBA + over a decade in Corporate America as an HR Executive but discovered I love creating, crafting and coaching more.

I live in San Diego, love brunch dates, Afternoon Tea outings and I have a serious ice cream addiction. I’m also a bestselling romance author.

Lisa BodyShot
lets do this

Regular Price $247

Use Discount Code: SAVE200

Expires at 11:59pm on Friday 2/25

What happens after I purchase?

  1. You’ll promptly receive an email where you can access all your downloads + templates and get started right away!
  2. The downloads you receive will include everything listed above
  3. You will get instant access to all Bonus Materials

Still Have Questions?

Regular Price $247

Use Discount Code: SAVE200

Expires at 11:59pm on Monday 2/28